How to Create an Irresistible Lead Magnet

How can you create a Lead Magnet that people find irresistible? What even is a Lead Magnet? It’s just a way for somebody to self-identify as wanting to learn more about you. There’s no money exchanged. They share an email or maybe a text number. It’s just a way for you to continue to contact them to value to their life.

An irresistible Lead Magnet has several important traits. First it offers your audience content they can consume in 5-10 minutes; it is power packed. It’s going to give them a win. An irresistible Lead Magnet will also be specific about who you’re serving. Think about what you needed when you were stuck and struggling. If someone had reached out to you with what you needed – what would that have been? Pick one of the things you needed and make that a Lead Magnet for your people.

Everybody can do this. You don’t need to be a rocket scientist.

Ok, now I’m gonna to call out the elephant. Just because a Lead Magnet is beautiful doesn’t mean it’s irresistible. Don’t get in your head that you have to be a designer or an artist. You focus on the content that will impact your audience. In fact, if you need help with that aspect of your Lead Magnet, I’ve got you. You can email and we can support you with writing and/or designing your Lead Magnet. Trust me when I say this is affordable. Do NOT let creating a Lead Magnet be a block in your business.

I share more detail about how to think through what to offer in a short video you can find here. When you show your audience the value you bring to them, that’s when the magic begins. If you want to be sure your Lead Magnet speaks to everyone, check out my blog post here. I teach on topics like this in my weekly income stream intensive group, The Changemaker’s Den. This is where I share the gold nuggets to explode your business in four monthly intensive workshops. You can join here. It’s only $1 for the first month and $37/month after that.

Have the best day!

xo Martha

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