If you’re a business owner or entrepreneur, it’s easy to get wrapped up in focusing on your product or service. Here’s the thing. People aren’t going to know about your amazing product or service if they can’t find you. It’s possible that your Facebook settings and profile picture are holding back your business. But don’t worry, I’ve got your back! In this blog, I’ll share a couple of the most common mistakes people make when setting up their social media pages and how to fix them.
The first thing to consider is your Facebook settings. Are you allowing comments? If not, then people can’t comment on anything you post. Allowing comments will help build trust with potential customers as they can see that people are engaging with your posts. It also gives you an opportunity to respond quickly to any negative feedback and show potential customers that you take customer service seriously. This is an important part of the customer experience so make sure it’s turned on!
The second thing to consider is who can see what you post and comment on your page. The default setting is “Public” which means everyone can interact with what you post even if they’re friends or not. You don’t have to have everything public though! Consider which posts should be accessible by everyone (like announcements) and which ones should only be seen by people who follow/friend you (like behind-the-scenes content). That way you maintain control over what information is available about your business online. I teach people how to run businesses from home and tips like this are crucial to making sure you’re on your way to success. What might be more important is your mindset! I wrote a short blog about that here.
Your profile picture is one of the first things people will notice when they visit your page so make sure it makes a good impression! The best thing to do is use the same profile picture across all platforms – this helps create brand consistency which will help boost recognition for your business. Keep in mind that as of this blog writing, profile pictures need to be larger than 150×150 pixels so if yours isn’t large enough, it may appear pixelated or blurry when someone looks at it full size. Remember social media changes often so make sure that is still the case before you post your picture. A professional headshot or logo works best but if neither of those options works for you then pick something that accurately reflects your brand/business values – like a nice photo or illustration of some kind.
Making sure your Facebook page settings and profile picture are set correctly can make all the difference when trying to grow your business online. Allowing comments from anyone is essential for building trust with potential customers; likewise having the same consistent profile picture across all platforms will help boost visibility for your business as well as create brand consistency for those who already know about it. Taking care of these small details now could mean big rewards later! So don’t wait – get started today! For more great advice like this, you can check out my Facebook Page Livin the Dream with Martha. Don’t miss the guides section – there’s a ton of gold in there!
Have the Best Day