How did I increase my email open rate from 40% to 60%? Let’s start by recognizing that a 40% open rate is already baller. The industry average is between 15 to 20% So how did we skyrocket from 40% to 60%?
I’ll start by explaining what an open rate is. It’s simply what percentage of your emails are opened by the people you send them to. Whenever we’re doing affiliate marketing, one of the biggest assets we have is our e-mail list. It’s something that cannot be taken from us. The algorithm can’t squash it.
Now, e-mail deliverability has been crazy lately meaning it’s hard to get an email into someone’s inbox these days. The fact that we have 60% of people on average opening our emails means that they’re receiving the emails and most of them are getting opened. One of the best tools you can use to get these results is software.
I’m going to show you a software that I use that increased my open rate. This is one of the things that can be very important as we’re growing our affiliate marketing businesses or our income streams.
Your email list, if done properly, can be your entire business.
I show you how the software I use works in the short video at the top of this blog. You can use this link and the discount code BANK to get your discount. You will get your first month for $1.00 OK your first month for $1.00 after that it’s $99 a month but I’m going to tell you when you have 60% of your email list opening your emails that is a bargain.
When people are opening your emails and click through to the different products that you’re suggesting or purchase the courses you are offering you will be making far more than $99/month. My team has developed a system where all of the emails that go out to our email list are directed to your personality or BANK code.
This is how we are speaking to people directly. Understanding whether someone is motivated by data, community or structure helps us better serve each member of our community. It’s also how we have that amazing open rate.
If you’d like to learn more tips and tricks like this Affiliate Marketing University and The Inner Circle with Martha Krejci are the place to be. You can learn more here.
Have the Best Day
XO
Martha