I believe that everyone should write a book.
Here’s the thing — any business can have a course, and should, because courses are simply teaching others how to do something that you know how to do. Going beyond that though, did you know you can create an entire empire out of a book? It’s true! A book is really like an entry level into a course.
Think of the way that you view authors. When someone is an author it’s like “Ohhhhh! You’re an AUTHOR?” It just raises the bar on your credibility and it’s magical and powerful. People are enamored by authors and it’s very simple to become one.
Being an author is a trigger point for making yourself an authority in an industry.
If you’re looking for traffic and exposure for your business, writing a book is a great way to achieve that. When you have a book, it sets you apart from your competition. If there are two people wanting to speak on a stage and only one of them has a book, who do you think they’re going to choose?
Let me ask you this—do you feel like you don’t have a story to tell? Are you worried that no one would even want to read what you write? Guys, that’s just a mindset thing. I promise you, that’s solvable. You don’t have to stay stuck feeling like no one would want to read what you write. You have value and you bring a whole lot to the table. Don’t let anyone tell you otherwise.
A book is an incredible first step for someone coming into your world.
If they don’t know you or trust you yet, grabbing your book makes a whole lot more sense than grabbing a course don’t you think? You won’t give your entire course away, but you’ll give them some tangible steps they can take to move the needle in their life and that will make an impact. Isn’t impact what we’re after anyway?
I did a whole video about this that you can take a look at here.
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Have the best day!